Google Ads is one of the most potent performance marketing platforms ever built. At the same time, it is also one of the fastest ways to lose money if managed incorrectly. Every day, businesses spend thousands—sometimes lakhs—on Google Ads while unknowingly funding inefficiencies, poor strategy, and broken setups. Most budget losses do not occur because Google Ads “doesn’t work.” It happens because small mistakes compound over time. A weak structure here, incorrect targeting