PPC Case Study
Lead Generation for a Broadband Service Provider
Client Type: Local ISP & Broadband Provider
Platform: Meta (Facebook + Instagram)
Objective: Generate qualified leads at an optimized cost
Campaign Overview
The client, a regional broadband service provider, approached Ideofy digital marketing freelancers to generate consistent leads via paid media. Their goal was to reach residents actively searching for affordable and high-speed internet in targeted local areas.
We crafted two lead generation campaigns using Meta Ads Manager, each with different targeting angles and creatives to test performance efficiency.
Key Performance Highlights
Campaign A – High Reach & Cost-Efficient Lead Generation
-
Captured 54.8% of total audience reach
-
Accounted for 50.2% of overall impressions
-
Contributed to 50% of total leads
-
Delivered leads at 24% lower cost per lead
-
Optimized for brand awareness and lead efficiency
Why it worked:
Campaign A focused on delivering leads with minimal cost while ensuring widespread visibility across the platform.
Campaign B – High Engagement & Click Optimization
-
Achieved 65.2% of total clicks
-
Drove 1.22% overall CTR, nearly double the engagement rate
-
Cost per click was 29.5% lower, making it highly efficient for driving traffic
-
Contributed to 50% of total leads
-
Optimized for audience engagement and high interaction
Why it worked:
Campaign B focused on increasing user interaction, resulting in a significantly higher click-through rate and more efficient traffic generation.
What We Did Differently
-
A/B tested audience segments based on interests and geographic targeting
-
Created two different ad creatives tailored to pain points like slow speeds, fiber upgrades, and pricing
-
Optimized for lead form conversion inside Meta’s platform to reduce drop-off
Conclusion
To help the client achieve measurable growth through Meta advertising, we implemented a dual-campaign strategy tailored to deliver both cost-effective lead generation and high audience engagement. Rather than relying on a single approach, our campaigns worked in tandem to build a performance-driven funnel — reaching the right audience, driving meaningful interactions, and capturing qualified leads with budget efficiency. The results speak to the power of a well-balanced ad strategy that aligns creative, targeting, and goals to produce real business impact.
